Cedars Sinai

On the Front Lines of Life

The objective with this campaign was to attract the best and brightest in the medical population to work at Cedars Sinai. We did that by glorifying the world-class experience and expertise of the community – comparing the work of these specialists to true heroism on the field of battle. We employed a military take with the tagline: Cedars Sinai – On the Front Lines of Life. Cedars chose another, safer campaign, but were blown away by the visceral shock of this one.

December 03, 2014