Infiniti Website


As Infiniti’s agency of record, The Designory was tapped to refresh – and in many ways revive – their online presence and brand overall. Since it would be seen internationally, there were many objectives that needed attention. But our most important goal was to generate real, visceral excitement about Infiniti.

We used the concept of motion, whether found in nature or motorized by man, to put across the message that driving an Infiniti is a moving, emotional experience. And we made the site eminently easy to navigate, imparting the underlying sense that buying one wouldn’t be difficult either. Within one month of launching, Infiniti.com was not only getting buzz for its beauty and smarts, but enjoying a spike in visitors – up a whopping 63% from the month prior.

January 02, 2015