The Gas Company


The Gas Company

Gas Company worked with several large corporations to help them reduce air pollution, outdoors and in, and to conserve energy. Eisaman Johns & Laws created a co-op feel-good campaign that put The Gas Company in a very favorable light. Suddenly they were restored to their former brand icon of the friendly gas meter-reading guy saying “Glad to be of Service!” In limited space we were able to work in the human angle to what would have been just a bunch of bullets of figures and charts. And the campaign itself started a big dialogue among company owners – they all were calling The Gas Company with their energy saving stories, hoping to get picked next.

January 02, 2015